Danielle Phillips

Senior Executive Director

Executive Director Danielle Phillips is a proud Richmond native, having graduated from Virginia Commonwealth University, where she earned a Bachelor’s in Psychology, and later a Masters in Business Administration (MBA) from the University of Richmond.

She began her career in senior living in 2016, earning an Assisted Living Administrator’s license in 2017, and became a Certified Dementia Practitioner a year later. She is most passionate about forming strong, two-way partnerships with residents, families, and team members. In her current role, she is focused on nurturing a positive community culture that emphasizes teamwork and a comprehensive resident lifestyle and care experience.

Outside of working hours, Danielle loves spending time with her husband and daughter and enjoys reading, sports, and the outdoors. She’s also a fervent animal lover and proud pet parent of two dogs and one cat.

Christi Norton

Senior Lifestyle Counselor

Christi Norton, a native of North Carolina moved to Virginia in 2000. She graduated with honors from Old Dominion University where she earned her bachelor of science degree in professional communications. Before entering the senior living industry, she was a successful sales and marketing professional working as a small business owner.

Christi and her husband, John are parents to two amazing adult children. She enjoys traveling, volunteering, hiking, visiting local wineries, and conversations over a good cup of coffee. She loves being a compassionate resource in helping seniors and their families navigate their next steps in senior living.


Riley Boyle

Senior Lifestyle Counselor

Riley Boyle is a great asset to Discovery Village At The West End.


Akeena Parker

Director of Health and Wellness

Akeena Parker is a great asset to Discovery Village At The West End.


Regina Trent

SHINE® Memory Care Director

I have loved everything about the last 5 years serving assisted living in activities and memory care. My heart is with helping to enrich the lives of our Memory Care residents and their loved ones. I enjoy learning about each one of our residents, connecting with them where they are, and how we can best love them.

My husband and I blended our families 6 years ago. Jacob will be a freshman at VCU in the fall studying cinematography, Emily will be a freshman at Longwood studying education and Ben is a rising high school junior on the volleyball, basketball, track and swim teams. We love our dog Roxy, beach vacations, and downtime as a family.